How to Build a Better Affiliate Marketing Process with Magento

Omnichannel e-commerce is growing in significance, and if you're truly looking to optimize conversions and improve the user experience for every visitor to your website, you may want to consider tailoring your e-commerce outreach to each individual browser.

In order to engage with your customers where they are at this moment, you must use a multichannel strategy. BigCommerce claims that although the phrases "omnichannel" and "multichannel" are frequently used synonymously, they do not mean the same thing. They make the observation that while all multichannel marketing is omnichannel, not all omnichannel marketing is multichannel.

An omnichannel approach starts with a multichannel retail provider, and Magento could be the perfect provider to help you start building an omnichannel creation.

What Is Magento, Now Adobe Commerce?

Magento started life all the way back in 2007, and its first-ever release occurred in 2008. It’s unique in that it’s an open-source ecommerce platform, so it’s possible for web developers to implement core components of Magento in their own projects, then supplement with plugins from other developers. Magento has thrived in large part due to the flexibility of the platform, as well as the community that has formed around it.

In 2018, Adobe acquired the company. Although it switched hands, and Adobe prefers to call the platform Adobe Commerce, it has remained open-source, and the core components of Magento have not changed. It’s still a highly versatile, uniquely independent platform option that works equally well for B2B or B2C sales and allows you to take your first step toward omnichannel marketing.

Magento is a great choice for affiliate tracking software because of the company’s open-source nature. The agility and options available to you through Magento are a great option for website owners who know a little bit about creating their own website, but also want the freedom to change and adapt things to their own needs. With over 1,150 solution and technology partners and more than 300,000 developers worldwide working on the software, Magento can help you do more with what you have.

Affiliate Marketing Software for Your Brand’s Website

Affiliate marketing is one of the biggest tools in the modern-day company’s advertising toolbox. Affiliate marketing can be so helpful for many reasons. First of all, it can be a critical component of your company’s brand image creation. Through affiliate marketing, you can project a specific image of your brand, whether it’s serious, funny, wholesome, exciting, or something else entirely. Second of all, you typically only have to pay affiliate marketers when they make a sale for you, which can help reduce your advertising budget in some ways.

The truth is that affiliate marketing works, and both advertising agencies and general publishers are taking note. All the way back in 2016, Forrester Consulting noted that as high as 81% of large advertisers were including affiliate marketing as part of their marketing protocols. They also predicted that the market would end up growing by at least 10% by 2020, so that number is likely even higher, especially since 11% of advertisers also answered that they were planning to start creating affiliate content in the near future. That means you need marketing software to succeed.

How to Use Affiliate Tracking Software With Magento

The best affiliate tracking software for your needs will always be Refersion. Because of Refersion’s partnership with Magento, you can quickly connect your store with Refersion to create simple affiliate management and more effective affiliate tracking. This includes a wealth of tracking information, allowing you to track a customer from clicking on an affiliate link to making their final purchase.

You can simplify things for yourself, your clients, and your affiliates when you utilize Refersion for your Magento store. In addition to making it simpler to create an affiliate dashboard where new affiliates may register, you can also look for financial summaries, transaction statistics, and tools for promotions to monitor the commission you're paying out. Finally, Refersion provides assistance articles to assist you on your path. You might as well register now and take advantage of the company's 14-day free trial to see what it has to offer.

There are other e-commerce site management solutions available, but for those who require flexibility and a wide range of options, Magento—now known as Adobe Commerce—is among the best. Refersion is a great option if you're searching for improved affiliate management for your Magento website. As part of its cooperation with Magento, Refersion makes tracking all of your affiliate needs, from top to bottom, easier than ever. Register now to find out how Refersion may improve the efficiency of your affiliate program.