Reasons Why You Should Work with Affiliate Coupon Publishers

Today's consumers are harder to attract and satisfy with ever-increasing demands, therefore the challenge is expanding daily. Furthermore, because they have an almost limitless selection of brands and deals at their fingertips, online customers are highly cost-conscious. 

A growing number of consumers in the modern day are opting to spend their discretionary income online rather than at the conventional brick-and-mortar establishments of the past. Customers of today want the best price and the entire nine yards from internet retailers. Today's internet shoppers, even the least tech-savvy ones, are professionals at comparing costs when they shop, using search engines, coupon apps, and websites to get the greatest offers. 

Incredibly, 97% of respondents to a recent Hawk Incentives study stated they hunt for discounts when they shop, and an even more astounding 92% stated they are "always looking" for the greatest bargains. Finding the greatest online bargains isn't just for frugal shoppers, though, as the survey revealed that an astounding 86% of respondents with yearly incomes of $200,000 or more indicated they look for discounts when they shop.

Since various income groups engage in bargain searching, firms that do not include an efficient coupon publisher strategy in their affiliate program are not reaching the full potential of their target market. 

We'll go over the main justifications for why companies that conduct affiliate marketing campaigns should begin working with coupon publishers right away in order to successfully expand their affiliate marketing initiatives below.

Reason #1: Control Over Your Promotions

By utilizing coupon publishers, brands can scale their affiliate revenue by increasing their reach. At the same time, they have the power to precisely control the types of promotions they want to offer on coupon publisher sites and for how long.

The goal of working with coupon publishers as a brand is to establish a mutually beneficial and engaging relationship. By actively collaborating with coupon publisher sites, you can order them to only promote deals that are approved by your brand to run on the publisher site, while ordering them to take out any ones that aren’t.

This is ideal in cases where certain codes may have expired, or if specific promotions are only available for specific partners like influencers. By having your terms clearly stated in your terms and conditions, you have the added safety net of not paying out any commissions to publisher sites that don’t comply and abide by your directions. 

If a publisher site is not in compliance with your terms and directions, then you won’t have to pay out commissions on sales made by promotions that you did not approve to run on the publisher sites. You also have the added option of terminating your relationship with repeat violators of terms for your brand. 

Reason #2: Keep Your Friends Close and Your Competitors Closer

At Refersion, we understand today’s shoppers and how to keep them satisfied and that’s why we help brands across all industries partner with the top coupon publishers to fully scale their affiliate marketing efforts.

We’ve done our due diligence to seek out the top coupon publishers, carefully vetting each one to ensure brands that they are partnering with coupon publishers with a proven track record of delivering results.

We want to highlight three coupon publishers that brands all over are partnering with: SlickDeals, Hip2Save, and Couponology. Your competitors are more likely than not already partnering with them, and that is precisely why you need to as well to keep your competitors close by.

There’s a wide variety of coupon publishers, each offering consumers with unique ways to save when they shop online. Some of the most common are:

Coupon publishers – Sites that specialize in offering shoppers coupons and offers across all categories and verticals

Deal publishers – Sites that seek to offer shoppers with the best deals with or without coupons

Product-specific publishers – Sites that focus on product-specific discounts and deals, such as laptop or TV deals

Reason #3: Strategic Commissioning 

If you’re a brand that offers commonly-available products online, as a vast majority of brands tend to, then you are competing on only a few factors such as brand loyalty, price, and shipping. This is where the power of the coupon comes in to close the sale. Without coupons, potential customers are only a few clicks away from making a purchase somewhere else: your competitor. 

By partnering with coupon publishers, brands can entice purchases from online shoppers who otherwise wouldn’t buy from them. When pairing the coupons with a limited-time window, they can even encourage more impulse buys.

Brands can also benefit by utilizing strategic commissioning practices. Some brands may have a more strategic focus and goal on acquiring new customers, in which case, they can offer higher commissions to the publisher sites for new customers as opposed to returning ones.

Strategic commissioning offers brands the flexibility they need when running promotions on coupon publisher sites. If brands are not receiving the returns they’ve expected, they have the flexibility of adjusting their commissions that won’t come at a significant cost to their margins.   

When partnering with Refersion to run your promotions on coupon publisher sites, all the terms for working with coupon publishers should be on your Refersion terms and conditions page. By continuously reviewing your data, you will be able to gain meaningful insights into your strategic commissioning plan and you will get a better understanding of what commission rates you should be offering to your coupon publishers.

By partnering with coupon publishers, brands can also effectively increase average order size by offering special discounts for multiple items purchased. Brands looking to maximize their average order values can offer strategic commissions here as well. 

An increasing number of modern consumers are mastering internet buying thanks to the abundance of tools at their disposal. Deal-seeking consumers from all income levels frequent online stores, therefore companies who do not collaborate with coupon publishers stand to lose out on a sizable portion of the market. To avoid becoming overly dependent on any one publisher type for your affiliate program, it's always a good idea to diversify your affiliate mix for publisher kinds. 

This approach will give you the safeguard you require in the event that you come across any underwhelming publisher sorts. Regularly analyzing your data will provide you with important knowledge about what commission rates to charge different kinds of publishers. 

With Refersion, getting started with coupon publishers is quick and easy. Brands should get in touch with a Refersion specialist right away if they want to expand their affiliate marketing efforts and capitalize on undiscovered areas.