Automating Your Affiliate Marketing Software with Klaviyo

In order to reduce the amount of time you spend on non-creative work in your organization, automation can be a very helpful strategy. Consider how much time it would take, for instance, to send individual emails to everyone on your email newsletter if that were all you did.

With Klaviyo, a Refersion partner, you may significantly increase the automation of your affiliate program. Your affiliate marketing program can expand by automating a range of emails by linking your Refersion and Klaviyo accounts. This is the method.

How to Set Up an Integration With Klaviyo

First, you need to integrate your Klaviyo account with your Refersion account. Refersion has a support article you can read to walk you through this process. This step-by-step guide with photos makes it easy to connect your two accounts.

Why Klaviyo Is So Helpful

What makes Klaviyo such a beneficial tool for your affiliate marketing software? It all comes down to affiliate relationships.

Your goal should be to build positive relationships with all your affiliates. At the end of the day, you want your affiliates to feel like they’re more than just numbers on a screen. Personalized emails can be a huge help toward making your affiliates feel like they’re really important to your company, rather than just doing work for your brand.

However, while you certainly could make lists and send these personalized emails by hand, it’s much easier to automate the process and personalize your communication without ever having to type out individual emails. That’s where Klaviyo comes in, allowing you to turn your data into personalized emails. When you combine it with Refersion, you can personalize your emails to affiliates as well.

Everything You Can Do With Klaviyo and Refersion

So, what can you do with Klaviyo’s help? Here are a few different email types that you can send, as well as why you might want to send them:

●  Send a Welcome Email to New Affiliates

A welcome email is a great way to let affiliates know that you’re already excited to have them on board. In your welcome email, you can include links to your terms and conditions, general information about your affiliate program, and anything else that you find important to let new affiliates know. This lets them know that you care about them from the start.

●  Send Regular Onboarding Emails to Help Your Affiliates Get Into Your Program

You can also send onboarding emails spaced a week or two apart to new affiliates, giving them extra information that can help them start their affiliate journey even more effectively. For example, you may give some email templates, recommendations of extremely well-performing articles for new affiliates to read, and tips for regularly creating consistent content. This helps show your affiliates that you don’t expect them to do all the work, and you’re okay with doing some of the work as well.

●  Send Reminder Emails to Affiliates Who Haven’t Completed Important Steps

Some affiliates may not complete all the important steps right when they sign up. This may include giving you their payment or tax information, filling out all contact information like their phone number and email address, or requesting their first batch of affiliate links from your brand. You can send reminder emails to these affiliates to make sure it doesn’t slip their mind.

●  Send out a Monthly Email Newsletter for All Affiliates

A monthly email newsletter is a great way to keep all your affiliates on board with anything new that’s happening in your affiliate program. You can also spotlight affiliates that are doing exceptionally well, including interviews with your top-performing affiliates and recommendations for how other affiliates can perform even more effectively. By staying in touch with your affiliates, you’re able to show them that you want them to succeed.

●  Send Emails Containing Exclusive Offers to Certain Affiliates

Exclusive offers can be an amazing way to improve your affiliates’ work. For example, if you give a $50 bonus to any affiliate who makes at least ten sales in the next month, you may get six or seven affiliates who actually make the goal. That’s 60-70 more sales and 60-70 potential new customers. By tailoring the specific affiliates that you send these exclusive offers, you can make sure you’re reaching the right people.

●  Send Emails When Affiliates Have Reached New Tiers in Your Affiliate Program

If you’re using a tiered affiliate program, where affiliates get higher commission percentages depending on how many sales they make, then you can use the automatic email system to send out a personalized email when an affiliate makes it to a new tier. This can boost them to do even more work within the program and make them excited to get more benefits.

●  Send Emails Requesting Affiliate Feedback

Lastly, you can ask certain affiliates for feedback by sending them customized emails. For instance, you may request input from your top-performing affiliates and your bottom-performing affiliates in two separate batches. You may then assess what you're doing well and where you might need to make improvements by comparing the feedback.

Sending out personalized emails is one method to give your affiliates a sense of exclusivity. The Klaviyo and Refersion collaboration is an excellent method to enhance your contact with your affiliates. To make the most of both, make sure you are subscribed to both services.