How to Upgrade Your Affiliate Marketing with Chargebee

Although they have always been a major source of income for businesses, subscription services have gained even more significance in recent years. Subscription services have grown at a rate of over 100% annually during the last five years.

With subscription services, you may consistently generate revenue and offer your clients a consistent supply of goods—whether they be in the form of tangible goods, digital content, or something else entirely. Whether you have five or five thousand subscribers, this still holds true.

Using high-tech solutions for subscribers has also become required due to the growth in subscriptions over the previous few years. Making the sign-up process as simple as possible—you can "set it and forget it," without needing to check in—will help you catch subscribers more easily. The "right people" may be harder to locate when it comes to subscription services, therefore you also need to develop ways to advertise your service to them.

Here’s what you need to know about incorporating affiliate marketing into your Chargebee account so that you can do exactly that.

What Is Chargebee?

First of all, it’s often helpful to understand what these services are in the first place.

Chargebee is a service that makes it easy and automated to set up a subscription service for your company. From all-around subscription management, including generalized customer and subscription data, to automating recurring payments for customers, Chargebee allows you to experiment with different methods of subscriptions, offer trial periods for potential new customers, and read your analytics more easily to understand why your customers are doing what they’re doing.

As a SaaS (System as a Service) provider, Chargebee helps you make your actual customers’ experience much smoother. While it’s technically possible for you to build this type of process yourself, this is typically best reserved for large companies that can afford a dedicated software developer and webmaster who can manage their personalized system. Chargebee allows your company to do this in an affordable manner. 

Affiliate Marketing Software for Subscription Services

For many years now, affiliate marketing has been one of the most prominent types of marketing for both small and large companies. As recently as 2016, 81% of advertisers with companies earning at least $200 million in revenue noted that they were currently including affiliate marketing as part of their marketing strategy. That same study also indicated at least a growth rate of 10% through 2020, meaning that the number is likely higher now.

There’s no getting around it – affiliate marketing is important, and it’s going to become more and more important over the coming years. It builds your brand awareness, allows you to acquire new customers, and helps you actively build a specific image of your brand. When you use affiliate marketing software like Refersion alongside your Chargebee integration, it makes it easier for you to understand what’s driving your new customers and what you can do to reach out to them.

Using Affiliate Tracking Software With Chargebee

Refersion is the best tool to use for your affiliate tracking software. You need more information than just, “Here’s how many customers each of your affiliates brought in over the last month.” Although this is certainly important information, as it allows you to pay your affiliates actively, it’s also the absolute bare bones when it comes to running an affiliate marketing program. The more information you have, the more effectively you’ll be able to reach out both to your customers and to your affiliates, both old and new.

With Refersion’s partnership with Chargebee, you can set up a brand-new affiliate program or shift your existing affiliate program through Refersion, which is built into the Chargebee hosted pages. You can track all the information related to your affiliate program, including commission numbers and specific information surrounding the path the customer took. Refersion even has a Chargebee expert who can help you with design and setup. The 14-day free Refersion trial is a great way to try out all the benefits that Refersion can bring to your affiliate program.

It's safe to say that affiliate marketing is here to stay, and if you choose to participate in it, you should try to maximize its effectiveness. If your affiliate marketing isn't working, you can end up wasting time and money on a program that you quickly discontinue since it's not generating new subscribers.

Alternatively, Refersion can assist you in understanding how to turn those visits into subscribers. Refersion's easy integration into your current subscription management is made possible by its relationship with Chargebee, which simplifies both affiliate and subscription management.